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Liberate Media and Best Served Cold unveils Social Media News Release service Pressitt

Digital PR and social media consultancy Liberate Media has collaborated with its web development partner Best Served Cold to deliver a Social Media News Release (SMNR) service called Pressitt, which launches today in private beta.

Core Facts

  1. Pressitt will enable PRs and businesses to create their own SMNRs (also known as a Social Media Press Release) and publish to an online community of journalists, the blogosphere and the general public.

  2. The service has been designed with journalists and bloggers in mind, to make the process of gathering information for a story as simple as possible. A Pressitt release contains all of the core information found in a traditional press release, but it is presented in a more digestible format along with supporting audio, images, video clips and downloadable presentations or PDFs, ensuring all story assets are saved in one central online place.

  3. Pressitt will enable organisations to make their news announcements more ‘social’ through social bookmarking, commenting functionality and Web 2.0 shareable features. In addition, Pressitt releases are search engine friendly so that they will be visible in search results for relevant keywords.

  4. The private beta version of Pressitt is now open for registration and users will be notified when the service goes live. Initially, a free version of the service will be available to all, while a premium paid-for version with enhanced functionality will go live later in the year.

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The Social Media News Release has been a hot topic of conversation within the PR and social media industry for the past couple of years, and we are confident that 2009 will be the year when it reaches tipping point in the UK. Social media has meant that there is now more than one way to tell a story, and SMNRs provide journalists and bloggers with the core information they need in one central online place, and readers with the ability to disseminate stories that interest them and spark conversations around the announcement.

Wendy McAuliffe - director at Liberate Media

Company information

About

Pressitt allows you to create your own Social Media News Release (SMNR) - also known as a Social Media Press Release (SMPR) or Social Media Release (SMR) and publish it to an online community of journalists, the blogosphere and the general public.

Many journalists use the Internet as their primary source of research when compiling a story. Pressitt SMNRs are designed primarily with journalists and bloggers in mind. A Pressitt SMNR encapsulates all the information, multimedia and images needed to prepare a story, and offers contact details for more information.

Through Pressitt you can create news that is truly ‘social', as well as enhance your SMNR with images and video clips. You can also add relevant links, upload PowerPoint presentations, PDFs, or whatever you need to get your message across.

Once published, Pressitt allows your news to be bookmarked, commented on, and shared.

For further information, please visit: www.pressitt.com

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27th February 2009

Main Press Contact

Wendy McAuliffe

Director, Liberate Mediaia

+ 44 (0) 7900 886 791

Press Contact

Andy Merchant

Head of Social Media, Liberate Media

+ 44 (0) 7779 274 475

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Short URL: http://prst.co/1

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